Pricing Changes for the 2025 Football Season

After a thorough analysis of season ticket pricing within the SEC and other peer institutions, the UGA Athletic Association will adjust the William C. Hartman Fund per-seat contribution requirements in various sections of Sanford Stadium beginning in the 2025 football season.

Donors who want to renew their season tickets for the 2025 football season will need to meet their new per-seat minimum contribution requirement prior to the renewal deadline on April 1, 2025. The season ticket renewal process will open in mid-February 2025; contributions can be made at any time. The cost of a season ticket will be set at $560 per ticket for the 2025 football season.

Current football season ticket holders can access a personalized explanation of how the changes will affect them at georgiadogs.com/my account.

To view new per-seat requirements for the 2025 football season, please click below.

See New Contribution Map

Parking will also be modified, with the implementation of tiered contribution requirements and a parking pass fee of $100 for the 2025 season. You can find the new parking map with the associated contributions below.

See New Parking Map

Under the new pricing model, UGA will remain in the bottom third of total ticket costs (ticket cost plus per-seat contribution requirement) compared to SEC and Big Ten peer institutions. Per-seat contribution requirements have only changed twice since the 2005 football season, and season ticket prices have remained unchanged on a per-game basis since the 2018 season.

Additionally, per-seat contribution requirements will be adjusted again before the 2027 football season. This step plan is designed to keep increases smaller and allow donors to financially plan for the changes that UGA will implement over the next few years. Pricing changes for the 2027 season will be shared in the 2025 Hartman Fund materials when the campaign begins in February 2025.

Questions about the process can be directed to The Georgia Bulldog Club at bulldogclub@uga.edu or 706-542-1231.

FAQ

No, these changes do not take effect until 2025.

Raising ticket prices allows us to continue providing the championship resources necessary to manage rising operational costs, while keeping comprehensive ticket costs in the bottom third of our national peers. Per-seat contribution requirements have only changed twice since the 2005 football season and season ticket prices have remained unchanged on a per-game basis since the 2018 season.

No, this is not a reseat of Sanford Stadium. All current season ticket holders can renew their exact seat locations by making their new required per-seat contributions and submitting their season ticket payments by April 1, 2025.

Current football season ticket holders can view a personalized explanation of how these changes will affect them at georgiadogs.com/account.

Renewing and prospective Hartman Fund donors can make their 2025 Hartman
Fund contribution at any time over the phone or via check. The opportunity to submit 2025 season ticket payments will begin in February 2025.

Yes, as long as you meet the contribution minimum for your designated parking lot.

Seating changes can be made during the 2025 Optional Seat and Parking Selection Process. When submitting your season ticket application, be sure to select ‘Yes’ to be opted in to the seat selection. You must make your required Hartman Fund contribution and season ticket payment by April 1, 2025, to participate.

Please contact The Georgia Bulldog Club at 706-542-1231 or
bulldogclub@uga.edu.