As announced in September 2024, UGA Athletics underwent a thorough analysis of season ticket pricing within the SEC and other peer institutions. In the second part of the implemented step plan, per-seat contribution requirements will be adjusted again before the 2027 football season.
This plan is designed to keep increases smaller and allow donors to financially plan for the changes in coming years. Under the new pricing model, UGA will remain in the bottom half of total ticket costs (ticket cost plus per-seat contribution requirement) compared to SEC and Big Ten peer institutions.

Parking will not be modified in 2027.
Donors who wish to maintain their existing seat locations in 2027 will need to meet their new per-seat minimum contribution requirements prior to the deadline of April 1, 2027.
Questions about the 2027 price changes can be directed to The Georgia Bulldog Club at bulldogclub@uga.edu or 706-542-1231.